751 D
751 D·PARK, bordering the better known District 798, is a former industrial area of Beijing that has been transformed into one of the city's busiest cultural hot spots with numerous galleries and entertainment venues and facilities. These two districts will be the two centers of activity during BJDW, attracting a great number of visitors. Thousands of people (the general public but also professionals, artists, designers and architects) will fill the streets of these districts throughout the week to visit the many exhibitions and participate in the different activities scheduled.
The Barcelona Pavilion in 79 Tank
No. 4 Jiuxianqiao Road, Chaoyang District, Beijing Saturday, September 27th, (opening of Barcelona's Pavilion). From Sunday 28th to Friday, October 3rd.
79 Tank is an old gas tank measuring more than 3500 m2 and close to 16m high, located in the northern part of 751 D·PARK. It is one of the most iconic buildings in the district, not only for its imposing presence but also because it has headquartered the guest cities in the previous editions of BJDW: London in 2011, Milan in 2012 and Amsterdam in 201. The building has only a single point of entry and exit and its interior is open, dark, and without columns, providing substantial open space., The features of the space are well-suited to the type of exhibition Barcelona is presenting, a large audiovisual installation with four giant screens accompanied by a large-format exhibition on Barcelona, a fully equipped auditorium with capacity for 100 visitors, a welcome, a lounge and information area and a participatory activity relating to design and architecture. The 79 Tank building is accessed from a large square in the middle of District 751 where The Magic Horse will be exhibited permanently, just outside the entrance to the pavilion.
Exhibition "Barcelona, a Future Inspired by Design"
79 Tank, 751 D-Park, No. 4 Jiuxianqiao Road, Chaoyang District, Beijing Saturday, September 27th (opening of the Barcelona Pavilion) From Sunday, September 28th to Friday, October 3rd.
List of participants at Exhibition 'Barcelona, a future inspired by design'
The contents of this exhibition have been jointly created by Exitdesign, Barcelona Design Centre and the City Hall of Barcelona trough its department of Business Enterprise and Employment, Department of Urban Habitat. and the Barcelona Institute of Culture. The exhibition Design is created by Exitdesign.
Barcelona, a Future Inspired by Design presents the city of Barcelona as a comprehensive ecosystem of design and creativity. The disciplines included are architecture, graphic design, furniture design, fashion design, industrial design and technologies applied to design, and the exhibition at 79 Tank is a large installation that aims to illustrate this panorama of design and inspiration.Barcelona will put on a spectacular exhibition at District 751 with four giant screens, each measuring over a hundred square meters, and 115 stands.
Featured prominently within this stand area will be a group of thirty objects representing design in Barcelona.. These products, goods and services that were conceived, designed and made in Barcelona will showcase the talent and creativity of local companies, showing the creative and innovative potential of this vibrant city.. The exhibition has been designed with a strongly commercial mission and will feature the talent and creativity of the local business community, while providing companies and entrepreneurs from Barcelona and Catalonia with opportunities for international expansion.
The following is a detailed list of each topic presented at these stands organized by groups, each treated differently (including objects and graphic and audiovisual information):
Project BB Make by the Institut d'Arquitectura Avançada de Catalunya
79 Tank, 751 D·PARK , No. 4 Jiuxianqiao Road, Chaoyang District, Beijing Saturday, September 27th (opening of Barcelona's Pavilion) From Sunday, September 28th to Friday, October 1th.
The BB Make project aims to explore the potential of new technologies applied to design through the creation of a participatory and collaborative structure Departing from the notions of open design and collaborative design, visitors to the pavilion will be able to participate in the creation of a large structure built from small parts (rods and nodes) that they choose themselves and which will later be 3D printed and laser cut.. These small parts will be made from traditional local materials such as bamboo or rattan but using advanced technologies. IAAC uses a learning by doing method, and thus after the introductory part students and teachers will design and manufacture pieces (with 3D printing and laser cutting), which will subsequently be implemented as part of the collaborative structure in the pavilion in 79 Tank during Beijing Design Week 2014.
Collaborating Schools and Beijing Universities:
CAFA - Central Academy of Fine Arts
Participants:
Each associate will select five of their best students as well as two Teachers or Directors to join the workshop; for a total of fifteen students and six teachers participating During the last two days of the workshop, just before Beijing Design Week 2014 opening, fiveof the fifteen students will be selected to work with staff from IAAC at 79 Tank for the execution of the Collaborative Structure.
DATES AND SCHEDULE OF THE BB MAKE PROJECT
Tuesday, September 23rd
Introduction to Digital Tools and Generative Writing: Grasshopper + Rhino
Wednesday, September 24th
Introduction to Digital Manufacturing: 3D Printing and Laser Cutting
Thursday, September 25th
Parametric Design: Structure and Joints
Friday, September 26th
Manufacturing and Implementation: Structure and Joints
Saturday, September 27th
Manufacturing and Implementation: Structure and Joints
Conferences, debates and other activities
79 Tank, 751 D·PARK, No. 4 Jiuxianqiao Road, Chaoyang District, Beijing
Barcelona will host its own program in the auditorium of 79 Tank with conferences, workshops, debates, and audiovisual screenings on design, architecture, and gastronomy. This program will be an opportunity for the exchange of ideas, experiences, and projects between Barcelona and Beijing, as in previous editions in which the Institut Ramon Llull participated.
Sunday, September 28th
CASA ÀSIA DEBATES
9:15 - 11:45a.m. – Beijing - Barcelona Dialogues: Entrepreneurial Initiatives in a Global Environment (co-hosted by Casa Àsia in Barcelona).
In this program, leading business representatives from Barcelona's cultural industries will showcase how the city influences their expertise, value and internationalization. They will also take part in discussions with their Chinese counterparts participating in the program about Barcelona and Beijing's potential in innovation, design and entrepreneurship. The program is structured around two debates on new applications for mobile technologies and Barcelona's global brands.9:30a.m. – Welcome remarks by:
Ramón Mª Moreno, General Director of Casa Àsia
9:45a.m. – First debate: "Applications for Mobile Technologies"
Jordi Majo, Director of Biz Development from Mobile World Capital
Xavier Carrillo, CEO of Digital Legends
Martin Ma, Vice-president of Inversió i Estratègia de Renren
Moderator: Luis Galán, CEO de 2Open
10:30a.m. – Second debate: "Barcelona's Global Brands and Their Presence in China"
Gil Serra, General Manager, Freixenet (Shanghai) International Trading Co.
Joan Cornella, General Director, Cola Cao Food (Tianjin) Co. (tbc)
Xavier Asensi, Managing Director of Asia Pacífic HQ de FC Barcelona
Angelina He, Development Manager of Weibo
Moderator: Manu Monasterio, President of China Marketing Center, Club Marketing of Barcelona
11.15a.m. - Closing ceremony by:
Sònia Recasens, Second Deputy Mayor, Ajuntament de Barcelona.
MEETING WITH AIR CHINA TOUR OPERATORS ORGANIZED BY BARCELONA TOURISM
Turisme de Barcelona will organize an exclusive event for 30 to 40 Chinese tour operators to promote Barcelona as a tourist destination in Beijing. A selection of professional Chinese holiday and premium tour operators will be invited. The format will be a presentation followed by a networking cocktail.
12:30 - 1:00p.m.: Barcelona at BJDW and Barcelona as a tourist destination
Hosted by Jordi William Carnes, Agència Catalana de Turisme and a representative of AC, Air China.
1:00 – 2:00p.m. – Cocktail – lunch: "Menu Barcelona" designed by Migas Restaurant Beijing
PRESENTATION OF THE COMPETITION JUMPTHEGAP ORGANIZED BY ROCA
Jumpthegap is an international design competition organized by Roca in collaboration with Barcelona Centre de Disseny (BCD) that provides the new generation of designers and architects with an opportunity to create and design sustainable and innovative solutions and products for the bathroom. For this 6th edition Roca has worked alongside the We Are Water Foundation, granting an special award for sustainability.
4–5.30pm: Presentation of the competition and speech by Isabel Roig, Managing Director of BCD Barcelona Design Centre and the President of BEDA (Bureau of European Design Associations) and Borja Ferrater, from OAB Studio of Barcelona.
Monday, September 29th
EL BULLI DNA CHALLENGE & EL BULLI 1846 – ELISAVA BCN SCHOOL OF ENGINEERING
The ELISAVA Barcelona School of Design and Engineering and the ElBullifoundation will present an experimental workshop that seeks to promote creative thinking processes in the field of design and cuisine on September 29th. Design students from all disciplines will be invited to reinvent the El Bulli sphere and imagine new scenarios of creativity, gastronomy and online interaction.
4:30p.m. – Audiovisual Screening elBulli: The Last Waltz, TV3, 2011– Documentary
Tuesday, September 30th
4:30p.m. - Cinema – Audiovisual Screening - The Dream, Franc Aleu, 2014
Thursday, October 2nd
CONFERENCE ON GAUDí AND MODERNISM
11:00a.m. – 12:30p.m.
Ricard Mas will give a monographic lecture on Gaudí and modernism in Barcelona's pavilion. The talk will be of an informative nature, and it will enable closer examination of this European cultural movement through a look at the great Catalan architect Antoni Gaudí. The speaker is an art critic, researcher and curator. He received a BA in Art History in 1989 from the Universitat Autónoma de Barcelona and has worked as a research assistant to Rafael Santos Torroella (1990-1997) and as the technical director of the Soler y Llach literature auction (1998-2001).
Opening party of Barcelona as Guest City
79 Tank, 751 D·PARK , No. 4 Jiuxianqiao Road, Chaoyang District, Beijing
Saturday, September 27th
6.00-6.45 pm: Presentation and Press Conference – BGC at BJDW
7.00 pm: Opening
7.00- 7.10 pm: Brief Performance of The Magic Horse
7.15-7.45 pm: Institutional Welcome at the Tank
7.45- 8.00 pm: Opening of Exhibition Barcelona, a Future Inspired by Design. Brief exhibition viewing (with invitation only)
8.00-9.00 pm: "Barcelona Menu" tasting menu dinner hosted by Migas Restaurant (with invitation only)
9.00 pm: Display an performance of The Magic Horse
