Artist Laia Cabrera presents THE NOW, an interactive art installation, in NYC

Welcome to the largest outdoor interactive art platform, where reality and fantasy becomes intertwined through the looking glass. Coolture invites you to experience Art in a new way — through your own movements, interactivity and collaboration — becoming an intrinsic part of the soulful artworks of a team of talented digital artists. The digital domain can expand the reach of Art, breaking the boundaries of communication, telling the stories of who we are, and enabling creators to deliver an exceptional sensory experience. Create, feel empowered, have fun!