751 D


751 D·PARK, bordering the better known District 798, is a former industrial area of Beijing that has been transformed into one of the city's busiest cultural hot spots with numerous galleries and entertainment venues and facilities. These two districts will be the two centers of activity during BJDW, attracting a great number of visitors. Thousands of people (the general public but also professionals, artists, designers and architects) will fill the streets of these districts throughout the week to visit the many exhibitions and participate in the different activities scheduled.

The Barcelona Pavilion in 79 Tank

No. 4 Jiuxianqiao Road, Chaoyang District, Beijing
Saturday, September 27th, (opening of Barcelona's Pavilion).
From Sunday 28th to Friday, October 3rd.

79 Tank is an old gas tank measuring more than 3500 m2 and close to 16m high, located in the northern part of 751 D·PARK. It is one of the most iconic buildings in the district, not only for its imposing presence but also because it has headquartered the guest cities in the previous editions of BJDW: London in 2011, Milan in 2012 and Amsterdam in 201. The building has only a single point of entry and exit and its interior is open, dark, and without columns, providing substantial open space., The features of the space are well-suited to the type of exhibition Barcelona is presenting, a large audiovisual installation with four giant screens accompanied by a large-format exhibition on Barcelona, a fully equipped auditorium with capacity for 100 visitors, a welcome, a lounge and information area and a participatory activity relating to design and architecture. The 79 Tank building is accessed from a large square in the middle of District 751 where The Magic Horse will be exhibited permanently, just outside the entrance to the pavilion.

Exhibition "Barcelona, a Future Inspired by Design"

79 Tank, 751 D-Park, No. 4 Jiuxianqiao Road, Chaoyang District, Beijing
Saturday, September 27th (opening of the Barcelona Pavilion)
From Sunday, September 28th to Friday, October 3rd.

List of participants at Exhibition 'Barcelona, a future inspired by design'

The contents of this exhibition have been jointly created by Exitdesign, Barcelona Design Centre and the City Hall of Barcelona trough its department of Business Enterprise and Employment, Department of Urban Habitat. and the Barcelona Institute of Culture. The exhibition Design is created by Exitdesign.

Barcelona, a Future Inspired by Design presents the city of Barcelona as a comprehensive ecosystem of design and creativity. The disciplines included are architecture, graphic design, furniture design, fashion design, industrial design and technologies applied to design, and the exhibition at 79 Tank is a large installation that aims to illustrate this panorama of design and inspiration.Barcelona will put on a spectacular exhibition at District 751 with four giant screens, each measuring over a hundred square meters, and 115 stands.

Featured prominently within this stand area will be a group of thirty objects representing design in Barcelona.. These products, goods and services that were conceived, designed and made in Barcelona will showcase the talent and creativity of local companies, showing the creative and innovative potential of this vibrant city.. The exhibition has been designed with a strongly commercial mission and will feature the talent and creativity of the local business community, while providing companies and entrepreneurs from Barcelona and Catalonia with opportunities for international expansion.

The following is a detailed list of each topic presented at these stands organized by groups, each treated differently (including objects and graphic and audiovisual information):

  • BCN Strategy (5 stands): Inclusive city, City made of community & public spaces, Productive city, Self-sufficient city, Smart & innovative city.

  • Institutional + Education (6 stands): Architecture Schools (2), Design Schools (2), Fundació Mies Van der Rohe and Design HUB

  • Objects (30 stands with pieces brought from Barcelona): Key Bicycle Rack (Santa & Cole), Silicone Cooking Case (Lekué), Silicone Cooking/Grill Case (Lekué), Squeezer Citrus Spray (Lekué), W+W Sink & Toilet (Roca), Volta BCN Electric Motorbike (Volta), Collage Rug (Nani Marquina), Deneb Street Lamp (AD Lighting), Detail 82 Switch (Simon), Torrembolesca Candy Container, Alta Costura Lamp, Gardenias Indoor Chair, El Nan Casteller Puzzle, Aqua Jar (Rocambolesc), Flod Stool, Palet Chair + Sofa, Mon Oncle Barbecue Suitcase, Helmet for Strabismus, Siso Lamp, We Go Shopping Trolley, Monty M5 Bicycle, Jazz Blanket Plaid, Pussel Vase and Candlestick, Munich Athletic Shoes, Glasses International, SH39-SH36 Travel Bags for Motorcycles, Wallpaper, Passing Console Table
  • Key Bicycle Rack (Santa & Cole)

  • Classic Design (15 stands): Marquina Cruet Stand, Milà Impala, TMC Lamp, Lluelles Citromatic Juicer, Batlló-Gaudí Chair, BKF-Bonet Chair, Diàfana-Tusquets Bell, Calvet Chair/Bench, Andre Ricard Olympic Torch, Pedro Rodriguez, Toni Miró, Josep Pla-Narbona, Enric Satué, Daniel Giralt Miracle, Enric Huguet

  • Graphic Design (6 stands) – Micro exhibition on identity (ESIETE, Eina, Palau de la Música, Gild International, Rocambolesc, Hemoció, Carrer Carnisseria, Gent 3.0, AGI Open 2011, Packaging, signage, publishing, typography), Publishing (The Diary of Blanc, The Waiting Game, Latent Latent, Ángela Palacios, Folch Studio 2013, Tiger Magazine 4, AGI Modulor, Vegetables from Italian, Tardor Art 2010), Signage (La Patente, Cartell Blanc, Ferran Adrià i el Bulli, Rec&Play, Nitsa Poster, Parkinson's), Packaging (Altavins, 8 inches, Querida Carmen, Tónica Schweppes, Sandro Desil Pasta, Vi Novell), Typography (Falado, Premis Nacionals 2011, Hàbitats i Contra Hàbitats), Environmental graphics (BruumRuum, Rocambolesc, Signage Bar Lobo, Hàbitats i contra Hàbitats)

  • Interior Design (5 stands) – Micro exhibitions Res.t Giardinetto (Llamazares Pomés), Entremurs House (RCR), Custo Shop (Dear design), Rocambolesc Ice Cream Shop (Sandra Tarruella), Transversal Expresion (Sussana Cots), Gastronium (Rifé), I+Drink ( Merche Alcalà), Species Evolution for Roca ( Martín Azúa), Miramiralls (Dani Freixes), Three Kings Warehouse (Xevi Bayona), Wild furniture ( Rene Muller).

  • Industrial – Urban furniture (4 stands) – Micro-exhibitions on Panot Barcelona, trash containers, Smarquesina, Cubicul TIC'S, Intelligent Street Lamp, Fanal Eixample, Eixample Street Lamp, Barcelona Curb Ramp, New Traffic Light

  • Mobile APPS (1 stand) - Micro-exhibitions with a selection of 10 apps selected by the Mobile World Congress.

  • Architecture (12 stands, each with 2 to 3 projects presented visually Museu Blau (Herzog), Maremagnum (Viaplana+Piñon), Gas Natural (Miralles), Sant Antoni – Joan Oliver Library (RCR), Institut Francès (Coderch), Escola Thau (MBM), Sports Pavilion (Bach and Mora), Palau St Jordi (Isozaki), Hotel Arts (SOM), Meteorology Service Building (Siza), Vila Olímpica Apartments (Torres and Martínez Lapeña), Hotel Plaza (Garcés i Sòria), L'Illa Diagonal (Moneo and Solà-Morales), Barcelona Auditorium (Moneo), CCCB (Viaplana and Piñon), Macba (Meier), Carme 55 Apartments (Llinàs), Mediacomplex 22@ (Ferrater), UPF Ca l'Aranyó (Benedito and Valls), Media-TIC (Ruiz-Geli), Can Framis Museum (Badia), Hotel Omm (Capella), Hotel Melià (Perrault), Torre Agbar (Nouvel), Col·legi d'Economistes (Roldán + Berengué), Almogàvers 215-229 Apartments (Moragas, Itarte and Mercader), DHUB Design Museum (MBM), Torre Telefònica (Massip), Passeig d'Urrutia Apartments (Callís and Wortham), Can Travi Senior Housing (Serrat, Egea and García), Plaça Folch i Torres Apartments (Bru), Santa Caterina Market (EMBT), Jaume Fuster Library at Plaça de Lesseps (Llinàs), CMT Building (Batlle & Roig), New Els Encants Market (b720), Torre Puig (Moneo + GCA)

  • Urban projects (6 stands): Glòries, Sagrera, Montjuic/Morrot, Diagonal Nord, Bkey, New FCB

  • Festivals (2 stands): BCN Design Week, BCN FadFest, Sonar, Primavera Sound, OFFF_Let's feed the Future, Loop, 080 Barcelona Fashion.

  • Cultural Network (9 stands): Museu Picasso, Fundació Miro, Fundació Tàpies, MACBA, MNAC, Museu del Disseny, CCCB, Barcelona Pavilion by Mies Van der Rohe, La Mercè

  • Modernism (5 stands): Parc Güell, Sagrada Família, Hospital de Sant Pau, La Pedrera, Casa Batlló

  • Unique projects (4 stands): Mobile World Capital, Urban Gardens, The Cerdà Plan and Recovery of the Eixample's Inner Courtyards, ElBulli 1846 and ElBulli DNA Challenge Project.

  • Project BB Make by the Institut d'Arquitectura Avançada de Catalunya

    79 Tank, 751 D·PARK , No. 4 Jiuxianqiao Road, Chaoyang District, Beijing
    Saturday, September 27th (opening of Barcelona's Pavilion)
    From Sunday, September 28th to Friday, October 1th.

    The BB Make project aims to explore the potential of new technologies applied to design through the creation of a participatory and collaborative structure Departing from the notions of open design and collaborative design, visitors to the pavilion will be able to participate in the creation of a large structure built from small parts (rods and nodes) that they choose themselves and which will later be 3D printed and laser cut.. These small parts will be made from traditional local materials such as bamboo or rattan but using advanced technologies. IAAC uses a learning by doing method, and thus after the introductory part students and teachers will design and manufacture pieces (with 3D printing and laser cutting), which will subsequently be implemented as part of the collaborative structure in the pavilion in 79 Tank during Beijing Design Week 2014.

    Collaborating Schools and Beijing Universities:

    Tongji University

    Tsinghua University

    CAFA - Central Academy of Fine Arts


    Each associate will select five of their best students as well as two Teachers or Directors to join the workshop; for a total of fifteen students and six teachers participating During the last two days of the workshop, just before Beijing Design Week 2014 opening, fiveof the fifteen students will be selected to work with staff from IAAC at 79 Tank for the execution of the Collaborative Structure.


    Tuesday, September 23rd

    Introduction to Digital Tools and Generative Writing: Grasshopper + Rhino

    Wednesday, September 24th

    Introduction to Digital Manufacturing: 3D Printing and Laser Cutting

    Thursday, September 25th

    Parametric Design: Structure and Joints

    Friday, September 26th

    Manufacturing and Implementation: Structure and Joints

    Saturday, September 27th

    Manufacturing and Implementation: Structure and Joints

    Conferences, debates and other activities

    79 Tank, 751 D·PARK, No. 4 Jiuxianqiao Road, Chaoyang District, Beijing

    Barcelona will host its own program in the auditorium of 79 Tank with conferences, workshops, debates, and audiovisual screenings on design, architecture, and gastronomy. This program will be an opportunity for the exchange of ideas, experiences, and projects between Barcelona and Beijing, as in previous editions in which the Institut Ramon Llull participated.

    Sunday, September 28th


    9:15 - 11:45a.m. – Beijing - Barcelona Dialogues: Entrepreneurial Initiatives in a Global Environment (co-hosted by Casa Àsia in Barcelona).

    In this program, leading business representatives from Barcelona's cultural industries will showcase how the city influences their expertise, value and internationalization. They will also take part in discussions with their Chinese counterparts participating in the program about Barcelona and Beijing's potential in innovation, design and entrepreneurship. The program is structured around two debates on new applications for mobile technologies and Barcelona's global brands.

    9:30a.m. – Welcome remarks by:

    Ramón Mª Moreno, General Director of Casa Àsia

    9:45a.m. – First debate: "Applications for Mobile Technologies"

    Jordi Majo, Director of Biz Development from Mobile World Capital

    Xavier Carrillo, CEO of Digital Legends

    Martin Ma, Vice-president of Inversió i Estratègia de Renren

    Moderator: Luis Galán, CEO de 2Open

    10:30a.m. – Second debate: "Barcelona's Global Brands and Their Presence in China"

    Gil Serra, General Manager, Freixenet (Shanghai) International Trading Co.

    Joan Cornella, General Director, Cola Cao Food (Tianjin) Co. (tbc)

    Xavier Asensi, Managing Director of Asia Pacífic HQ de FC Barcelona

    Angelina He, Development Manager of Weibo

    Moderator: Manu Monasterio, President of China Marketing Center, Club Marketing of Barcelona

    11.15a.m. - Closing ceremony by:

    Sònia Recasens, Second Deputy Mayor, Ajuntament de Barcelona.


    Turisme de Barcelona will organize an exclusive event for 30 to 40 Chinese tour operators to promote Barcelona as a tourist destination in Beijing. A selection of professional Chinese holiday and premium tour operators will be invited. The format will be a presentation followed by a networking cocktail.

    12:30 - 1:00p.m.: Barcelona at BJDW and Barcelona as a tourist destination

    Hosted by Jordi William Carnes, Agència Catalana de Turisme and a representative of AC, Air China.

    1:00 – 2:00p.m. – Cocktail – lunch: "Menu Barcelona" designed by Migas Restaurant Beijing


    Jumpthegap is an international design competition organized by Roca in collaboration with Barcelona Centre de Disseny (BCD) that provides the new generation of designers and architects with an opportunity to create and design sustainable and innovative solutions and products for the bathroom. For this 6th edition Roca has worked alongside the We Are Water Foundation, granting an special award for sustainability.

    4–5.30pm: Presentation of the competition and speech by Isabel Roig, Managing Director of BCD Barcelona Design Centre and the President of BEDA (Bureau of European Design Associations) and Borja Ferrater, from OAB Studio of Barcelona.


    Monday, September 29th


    The ELISAVA Barcelona School of Design and Engineering and the ElBullifoundation will present an experimental workshop that seeks to promote creative thinking processes in the field of design and cuisine on September 29th. Design students from all disciplines will be invited to reinvent the El Bulli sphere and imagine new scenarios of creativity, gastronomy and online interaction.

    4:30p.m. – Audiovisual Screening elBulli: The Last Waltz, TV3, 2011– Documentary

    Tuesday, September 30th

    4:30p.m. - Cinema – Audiovisual Screening - The Dream, Franc Aleu, 2014

    Thursday, October 2nd


    11:00a.m. – 12:30p.m.

    Ricard Mas will give a monographic lecture on Gaudí and modernism in Barcelona's pavilion. The talk will be of an informative nature, and it will enable closer examination of this European cultural movement through a look at the great Catalan architect Antoni Gaudí. The speaker is an art critic, researcher and curator. He received a BA in Art History in 1989 from the Universitat Autónoma de Barcelona and has worked as a research assistant to Rafael Santos Torroella (1990-1997) and as the technical director of the Soler y Llach literature auction (1998-2001).

    Opening party of Barcelona as Guest City

    79 Tank, 751 D·PARK , No. 4 Jiuxianqiao Road, Chaoyang District, Beijing

    Saturday, September 27th

    6.00-6.45 pm: Presentation and Press Conference – BGC at BJDW

    7.00 pm: Opening

    7.00- 7.10 pm: Brief Performance of The Magic Horse

    7.15-7.45 pm: Institutional Welcome at the Tank

    7.45- 8.00 pm: Opening of Exhibition Barcelona, a Future Inspired by Design. Brief exhibition viewing (with invitation only)

    8.00-9.00 pm: "Barcelona Menu" tasting menu dinner hosted by Migas Restaurant (with invitation only)

    9.00 pm: Display an performance of The Magic Horse

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    Sponsored by:
    Air China
    The Institut Ramon Llull is a consortium that comprises the Generalitat (Government of Catalonia) and the Barcelona City Council, and its mission is the promotion of Catalan language and culture abroad.
    Generalitat de CatalunyaAjuntament de Barcelona
    The IRL forms part of the Fundació Ramon Llull, which was established by the Government of Andorra, the Ramon Llull Institute, General Council of the Eastern Pyrenees, the city of Alghero, and the group of Valencian Cities, and has its central offices in Andorra.
    Fundació Ramon Llull