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Barcelona’s participation as a partner city in the bodw forum

Barcelona will play a crucial role at the BODW Forum, one of Asia’s leading events on design, innovation and brands, as the guest city at Business of Design Week. Held annually in Hong Kong to coincide with the Technology Innovation and Design Expo, this conference is a space for thought and discussion that features some of the design world’s most prestigious speakers.
Speakers representing design, architecture, creativity and leading brands in the Catalan capital will participate in the conference; as BODW’s first guest city, these speakers will play a leading role in the event, hosting close to half of the forty lectures on the programme.
Participating designers include Javier Mariscal, Martí Guixé, David Ruiz, Jorge Pensi, Gabriele Schiavon and Gerard Sanmartí, Txell Miras and Josep Abril. A number of architects will also make the trip to Hong Kong, including Benedetta Tagliabue, Fermín Vázquez and Josep Lluís Mateo. This large contingent of Barcelona creatives will be joined by internationally renowned brands and companies from the city like Festival Sónar, FC Barcelona, Mango, Desigual, Roca and Cricursa; Josep Maria Montaner will also give a talk on urban design and housing. Barcelona’s art and heritage will also be represented at this can’t-miss event with individual speeches by Jaume Plensa and Jordi Faulí.

Carlos Velázquez

Roca Group

Corporate Marketing Director

2nd December AM

David Sancho Grau


CEO - Greater China

2nd December PM

Xavier Asensi Brufau

FC Barcelona

Managing Director, Asia Pacific

2nd December PM

Jordi Balsells


Vice President, Asia Pacific

2nd December PM

Ferran Figuerola



2nd December AM

Dídac Lee i Hsing

FC Barcelona

Board Member (Digital and Innovation)

2nd December PM

Benedetta Tagliabue

Miralles Tagliabue EMBT


3rd December AM

Josep Abril

Abril Studio

Fashion and Costume Designer

3rd December PM

Jorge Pensi

Jorge Pensi Design Studio

Architect & Designer

3rd December PM

Martí Guixé

Concepts and Ideas for Commercial Purposes S.L.


3rd December PM

Txell Miras

Txell Miras


3rd December PM

David Ruiz

Ruiz + Company

Creative Director & Art Director

4th December PM

Gabriele Schiavon and Gerard Sanmartí

lagranja design

Creative Directors & Co-founders

4th December PM

Javier Mariscal

Art Director, Pluridisciplinary Designer and Artist

4th December AM

Fermín Vázquez

b720 Fermín Vázquez Arquitectos

CEO & Founding Partner

4th December PM

Josep Maria Montaner

Barcelona City Council

Councilor for Housing

5th December AM

Jordi Faulí

Sagrada Família

Architect Director and Coordinator

5th December PM

Jaume Plensa

Plensa Studio Barcelona


5th December PM

Josep Lluís Mateo

Mateo Arquitectura


5th December AM

Ventura Barba


Executive Director

5th December PM

Promoted by the City of Barcelona

Organized and coordinated by

Strategic partners

With the collaboration of

With the participation of

03 AM / Alex Trochut / Amor de Madre / Andreu Carulla Studio / Andròmina / Ànima Barcelona / Aparentment / Apartamento / Art-Tic / BD Barcelona Design / Brand Your Shoes / Brosmind / Bussoga / Carpyen / Dosnoventa Bikes / El Nan Casteller / Eskuz / Gemma Bernal, design / Grifone / Grotesque Shoes / Hey Studio / Hunch / Idili Joies / Ingrid Pou / Jordi Aparicio / Krasznai / Krizia Robustella / Lékué / Livingthings / Martina Pont / Mediclinics / MOB (Makers of Barcelona) & Fab Café Barcelona / Mobles 114 editions / Nadadora / Nanimarquina / Nutcreatives / Oreé / PeBe / Roca / RS Barcelona / Santa & Cole / Simon / Soft Heads / Stimulo Design / Tous / Txell Miras / Woodys Barcelona / Xisqueta

With special thanks to

E-Mail / Institut Ramon Llull / Diagonal 373 / 08008 Barcelona