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Rising up in the centre of the stand will be a large screen, an interactive calling card, so to speak, and a window onto the city of Barcelona. The smart screen, which will react to the curiosity of the visitors at the IDT Expo, will showcase the richness of Barcelona’s design, architecture, urban planning and culture in a way that is both surprising and appealing.
With an image bank composed of more than 100 high quality photographs and more than 60 videos recorded in high-resolution (4K), the screen will display three different presentations that are activated when the presence of a visitor is detected. Each presentation will have a different theme: classical design, city routes, and modern architecture and design. The interactive transition between the different presentations will give visitors a unique and magical experience.
Up to three people will be able to browse through the different thematic areas simultaneously using just their body language. In the information and images contained in each presentation, visitors will see in Barcelona a rich and plural city, a creative and inspiring urban ecosystem where people, city and design interact with one another in a most unique and extraordinary way.