Barcelona will be the guest city at the forthcoming Beijing Design Week (BJDW), one of the most relevant events in Asia in the field of design, architecture and urban planning which will be held from 26 September to 3 October. With this invitation, Barcelona will present a programme that has been coordinated by the Institut Ramon Llull including several exhibitions and activities, conferences, collaborations with local design centres and the visit of a commercial delegation with businesses from the design sector.
Barcelona’s participation will also include a unique action, the presentation at different locations in Beijing of the “Barcelona Horse”, a large iron horse that inspires the image of the project and, through the creativity and innovation of our city, is a nod to Chinese culture for which this year is the year of the horse.
BJDW is a great event that shows the creativity of Beijing and also constitutes a laboratory for fostering knowledge of design among Beijing citizens and visitors. Last year, over the week the event had almost 5,000,000 visitors. Every year, the organizers of BJDW invite a city to show its potential in the field of creation and design. Previously, guest cities have been London (2011), Milan (2012) and Amsterdam (2013).As a result of the Institut Ramon Llull’s participation in previous editions, last year Barcelona was successful in being invited as guest city to this year’s event. This will allow Barcelona to have its own pavilion with an area of 3,500 m2in the Watertank building, located in 751district, a former industrial zone which has now been reconverted and is one of the focal points of creativity and design. This pavilion will house an exhibition of objects, a range of information on Barcelona institutions and facilities, and on the business and professional world, with a considerable amount of audiovisual content. This is also where participative activities, conferences and business gathering will be planned.
The project also includes an extensive programme of activities in another area of the city, the Dashilar district, one of the oldest districts in the city, near Tiananmen square, but which is considered to be one of the most interesting sites on account of its cultural offerings during BJDW.Here, Barcelona will present various exhibitions and activities which seek the participation and involvement of local residents and visitors.
The guest city programme, which will be presented in detail in Barcelona on 10th September, is an ambitious project organized by the Institut Ramon Llullin collaboration with the Institute of Culture of Barcelona (ICUB), the Economy, Business and Occupation Department and the Urban Housing Department of Barcelona City Council, and which also has the support and collaboration of numerous institutions, organizations, business and individuals of the city. The project is sponsored by Air China, which recently started the first direct air route between Barcelona and Beijing.
One of the most relevant events in Asia in the world of design, architecture and urban planning
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